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Planet Fitness Director Spinelli Buys 10,000 Shares at $49.28 Amid Lawsuit and Marketing Reset

Planet Fitness director Stephen Spinelli Jr. purchased 10,000 Class A shares on August 9, 2026, at $49.28 per share, a transaction valued at $492,800 that broug…

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Planet Fitness Director Spinelli Buys 10,000 Shares at $49.28 Amid Lawsuit and Marketing Reset
Article image: Planet Fitness Director Spinelli Buys 10,000 Shares at $49.28 Amid Lawsuit and Marketing Reset

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Excerpts from the article

  • Planet Fitness director Stephen Spinelli Jr. purchased 10,000 Class A shares on August 9, 2026, at $49.28 per share, a transaction valued at $492,800…
  • The purchase occurred while the stock traded near $49.10, down 55.25% year to date and 53.17% over the trailing twelve months, even after a modest…
  • The backdrop is a sharp reset triggered by the company's first-quarter results. On May 7, 2026, shares fell 31.19% in a single session, dropping from…

Second-quarter results released August 6 showed revenue of $365.2 million, up 7.1% year over year, and adjusted EBITDA of $152.8 million, up 3.5%. System-wide same-club sales rose 1.7%, driven entirely by rate increases rather than volume growth. Total members reached 21.5 million, a 3.6% year-over-year increase but flat sequentially. Black Card penetration climbed to 68%, up 210 basis points. The company repurchased and retired approximately 4.0 million shares for $200 million at an average price of $50.44, reducing Class A shares outstanding to 75.2 million from 80.4 million at year-end 2025. Cash and marketable securities stood at $544.4 million as of June 30.

Management reiterated full-year revenue growth guidance of approximately 7% and adjusted EBITDA growth of approximately 6%, while raising adjusted diluted EPS growth expectations to about 6% from a prior 4% outlook, aided by the share count reduction. The National Advertising Fund contribution rate was increased from 2% to 3% to support elevated marketing initiatives, adding $10.1 million to both revenue and expense in the quarter.

Analyst sentiment remains mixed. Twenty-two brokerages covering the stock carry an average "Moderate Buy" rating with a mean 12-month price target of $70.03. KeyCorp lowered its target to $65 from $100, while Canaccord Genuity raised its objective to $82 from $80.