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Warner Bros. Discovery Swings to $148 Million Loss as Ad Sales Drop 16% and Linear TV Drags Down Q3

Warner Bros. Discovery reported a net loss of $148 million for the third quarter ended September 30, 2025, reversing a $135 million profit a year earlier. A 16%…

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Warner Bros. Discovery Swings to $148 Million Loss as Ad Sales Drop 16% and Linear TV Drags Down Q3
Article image: Warner Bros. Discovery Swings to $148 Million Loss as Ad Sales Drop 16% and Linear TV Drags Down Q3

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  • Warner Bros. Discovery reported a net loss of $148 million for the third quarter ended September 30, 2025, reversing a $135 million profit a year…
  • Total revenue fell 6% on an ex-FX basis to $9.045 billion, missing analyst expectations of roughly $9.18 billion. The decline was driven by a 17%…
  • The advertising decline was broad-based. U.S. linear ad revenue sank 20% to $1.19 billion, while streaming advertising grew 14% to $235 million. The…

Warner Bros. Discovery reported a net loss of $148 million for the third quarter ended September 30, 2025, reversing a $135 million profit a year earlier. A 16% decline in advertising revenue and continued pressure on its linear television networks overwhelmed growth in its studio and streaming operations.

Total revenue fell 6% on an ex-FX basis to $9.045 billion, missing analyst expectations of roughly $9.18 billion. The decline was driven by a 17% ex-FX drop in advertising to $1.407 billion, a 4% ex-FX decline in distribution revenue to $4.702 billion, and a 3% ex-FX dip in content revenue to $2.649 billion. Excluding the prior-year benefit of European Olympics rights, content revenue rose 23% ex-FX, reflecting stronger theatrical performance.

The advertising decline was broad-based. U.S. linear ad revenue sank 20% to $1.19 billion, while streaming advertising grew 14% to $235 million. The company attributed the linear ad weakness to domestic audience declines and the loss of NBA game programming on TNT, which had generated an estimated $477 million in national TV ad revenue during the prior NBA season. A lighter sports calendar and the absence of the Paris Olympics comparison compounded the pressure.